Everything worth doing looks cringe at first.

FAFO was started in Stockholm in 2022 by artist and internet personality Anis Don Demina. The name means Fuck Around & Find Out. For us it’s not a threat. It’s a way of thinking: try things, take the risk, and see what happens.

Everything worth doing looks cringe at first. Starting a brand did too. We did it anyway.

We make clothes we actually want to wear. Simple designs, good fabrics, and prints that mean something to us. Every drop is small, and once it’s gone, it’s gone.

FAFO is for people who go for it, even when it might not work out.